Need for Social Networking Sites Research Paper

Need for Social Networking Sites - Research Paper Example Social networking sites provide very effective opportunities for people to associate, communicate and interact in the most appropriate way. It is a way of sharing interests, connections, and real-life connections. The online community across the world has been rising exponentially in the recent years as many people join the bandwagon (McFedries, 63). Initially, the aspect of social networking was basically associated with young people who needed the platform to share information and interact. Most online community services are group-centered and allow the profile holders to conduct a wide range of activities online. The need for social networking sites has arisen out of the increasingly globalized world which creates the need for people to interact despite the limitations created by distance and time. In the same way, the conventional communications methods do not provide an interactive platform for the association. In this regard, the need for the social networking sites gradually developed. The growth in information technology also provided a good ground for the development of these sites as people became more engaged in Internet-based activities. Through social networking sites, it is possible for people to reconnect with their old schoolmates and share a lot of information on the past and the present. The aspect of age is the refore greatly eliminated as a limitation in the context of the interaction. While the majority of the online networking sites are mostly associated with people of young ages, the sites are actually very important for an aging population. Most developed countries like Japan and Switzerland are increasingly facing the challenges of an aging population.  

Business Strategy Embraced By Ted Backer Essay Example | Topics and Well Written Essays - 2000 words

Business Strategy Embraced By Ted Backer - Essay Example This paper outlines some of the unconventional approaches used by the brand to improve its sales. Other than the unconventional approaches as part of the brand’s strategic direction, an analysis of the firm’s strategy using models such as Ansoff and BCG is important in terms of determining the ideal marketing strategy for the brand. In essence, the evaluation of the firm’s strategy is important because it allows for the identification of the existing gaps that may pose a risk for the brand’s business in the market. As such, recommendation on improvements plays a role in ensuring the brand maintains its market share. For instance, it is recommendable for the brand to use other approaches other than the unconventional approaches to improve its business. A good example involves taking advantage of latest technological advancement to improve production. The managing director of the company, Ray Kelvin began in 1988 with a store situated in Glasgow. He further expanded his business to other places such as Manchester and Nottingham. In 1990, the company opened a new store in Convent Garden and the director acquired the entire company from by buying the shares of part owners known as Goldberg and Sons. This saw the introduction of Ted Baker Woman in 1995 and as a clothing retail company, Ted Baker is listed on the London Stock Exchange. In addition, the company also has stores in other parts of Europe, Asia, and the Middle East while its flagship store in the United States was opened in New York’s Fifth Avenue. The Ted Baker’s brand has developed steadily since starting its operations within the United Kingdom. At present, Ted Baker has expanded globally by relying on its three key distribution channels that include retail, wholesale and licensing. The company uses their own outlets and other licensed retail outlets, and partners in recognized department stores across Europe, Asia, Australia and the United States.